Management – Marketing Management Specialization
Purpose
The Management program is designed to provide a basic foundation in Management. This includes, but is not limited to, financial, legal, planning and selling aspects of the Management field. Upon completion of the program, the student should possess the basic skills to enter various Management positions.
The Marketing Management Specialization is designed to provide a basic foundation in marketing management. This includes financial, legal, planning and selling aspects of the field. Upon completion of the program, the student should possess basic skills to enter various marketing and sales positions.
Program Student Learning Outcomes
Upon successful completion of the AAS Management program, students will be able to:
- Demonstrate oral and written presentation skills unique in the business community.
- Conduct a personal SWOT analysis for a career as a business manager.
- Design a business plan for a future small business venture community.
- Demonstrate the ability to use technology in analyzing and solving business community problems.
Students completing the Marketing Management specialization will also be able to demonstrate management skills in leadership, team building and motivating a sales or marketing staff.
Occupational Objectives: Sales Representatives, Sales Managers, Department Managers, Marketing Managers, Floor Managers, Buyers.
Admissions Requirements: In addition to the General Admission requirements of the College, entry into the Management curriculum requires proficiency (as determined by required Admissions testing) in basic arithmetic and English. Students who after testing are not proficient in both these subjects will be required to take developmental courses before they are permitted to enroll in any Management program courses (BUS & MKT).
| Course | Description | Credits |
|---|---|---|
| First Year – Fall Term | ||
| BUS 100 | Introduction to Business | 3 |
| ENG 111 | College Composition I | 3 |
| HLT/PED | Health/Physical Education | 1 |
| MKT 201 | Principles of Marketing | 3 |
| MTH 111, 154, 155 | Basic Technical Math, Quantitative Reasoning, or Statistical Reasoning | 3 |
| SDV 100 or SDV 101 | College Success Skills | 1 |
| Social Science | Any Social Science Elective | 3 |
| Total Semester Credits | 17 | |
| First Year – Spring Term | ||
| BUS 270 | Interpersonal Dynamics | 3 |
| MKT 220 | Principles of Advertising | 3 |
| MKT 271 | Consumer Behavior | 3 |
| BUS 240 | Introduction to Business Law | 3 |
| ECO 150 | Economic Essentials: Theory and Application | 3 |
| ITE 152 | Introduction to Digital and Information Literacy and Computer Applications | 3 |
| Total Semester Credits | 18 | |
| Second Year – Fall Term | ||
| ACC 211 | Principles of Accounting I | 3 |
| BUS 125 | Applied Business Mathematics1 | 3 |
| MKT 215 | Sales and Marketing Management | 3 |
| BUS 236 | Communications in Management | 3 |
| ITE 130 | Introduction to Internet Services | 3 |
| ITE 215 | Advanced Computer Applications & Integration | 3 |
| Total Semester Credits | 18 | |
| Second Year – Spring Term | ||
| ACC 212 | Principles of Accounting II | 3 |
| BUS 280 | Introduction to International Business | 3 |
| MKT 285 | Current Issues in Marketing | 3 |
| Humanities | Humanities Elective | 3 |
| Elective | Any BUS, MKT2 | 3 |
| HLT/PED | Health/Physical Education | 1 |
| Total Semester Credits | 16 | |
| Total Program Credits | 69 | |
1. Prerequisite: MTH 111, 154, or 155
2. Students should consult their advisor to select the appropriate courses.